Searching for a match? Facebook is stepping into the internet dating game

Facebook really wants to assist individuals find love on its platform.

The company announced a new dating feature at its annual developers conference, F8, on Tuesday.

Users can put up a dating profile with their very very very first title, that the business said won’t be visible to buddies and can perhaps not come in Information Feeds. The function is opt-in and users will never be matched with individuals they’ve been already buddies with, based on Twitter.

Before dating, the networking that is social has expanded into many other features pioneered by other technology organizations, which range from work postings to re re payments and online food delivery. Although Twitter has placed these endeavors as simply including energy for users, they’ve been element of a wider work to obtain individuals investing just as much time as you are able to on Facebook. The company becomes even more indispensable in people’s lives by providing a range of services in one place.

And, needless to say, in performing this it keeps its dominance over rivals, whether founded or possible.

Before presenting dating, Facebook created Marketplace, where individuals can browse products on the market nearby, in a bid to contend with Craigslist and e-bay. It permitted users to purchase takeout straight from fast-casual restaurants like Chipotle, Panera and Papa John’s, much as organizations like Seamless and GrubHub do. it permitted users to send cash to buddies from the platform, whilst the payments that are social Venmo does.

Facebook-owned Instagram has brought on several of Snapchat’s top features. Earlier in the day this Facebook also stepped up its job postings features in an effort to take on LinkedIn year.

Investors in other online dating platforms look spooked by Facebook’s transfer to the area. Stocks of Match Group — the moms and dad business of dating platforms like Tinder, Match.com and OKCupid — plunged just as much as 19% on Tuesday afternoon following a news.